How long will it take to sell your home? Smart Realtors will tell you the first 30 days on market is the most important. When thinking of Surprise real estate and Phoenix real estate in general, you want your home exposed not only to local Realtors, but to the broader national market. There are hundreds of realty search engines (more being added every day) for people to search for property to buy. Homes.com, Point2homes.com, truila, google and yahoo are just a few of the sites that you must use to get the broad distribution needed to market Surprise real estate for sale, or anywhere in the West Valley.
To reach this broad base of prospective buyers, you start with the MLS listing, add in the real estate brokerage web sites and the additional locations where the listing is syndicated. Syndication is where the owners of the web site have agreements with other web site search engines that automatically list your property on that site. Remember this is just a start, with so many web sites being used by buyers you need to insure your property goes across hundreds of web sites. I use a advanced technology marketing program called the National Listing Service (NLS) significantly extends the number of web search engines that your property would be listed. In any case if you use maximize the use of technology for selling your home it will increase the opportunities buyers have to see it.
One of keys to reducing the amount of time your property is on the market is to make the listing as inviting to read. By that I mean you need to write about the property in terms of why should someone want to buy. That is more than just listing the number of bedrooms and baths. It talking about why they might want to live there in terms of the views, neighborhood or special features. They can always read the specs in the detailed list of features. You also want pictures and lots of them. Pictures of the rooms and different angles. You want to have your pictures provide the right visual clues to them (home presentation) that will help them make that final buy decision.
If you are a seller and on the market for more than 90 days and no offers, I think you have a couple of options (i.e. assuming you need to sell and not just testing the market) to have more showings. First carefully re-evaluate what the sales situation is in your neighbor hood. and that means selling activity on homes, do another market evaluation. You may need to adjust pricing a little or a lot, it is market dependent. Do you have a pricing strategy? Dropping to the wrong price can cost you a lot. The second is to make sure your house is ready for market presentation. That means uncluttered, clean, bright, and staged to provide the best appearance.
In todays Surprise and West Valley real estate market houses that have the best appearance can have multiple offers on them in the first several weeks. If your house is a short sale, you will need to pick the right offer for your financial situation. That should include considerations on taxes, what your lender is willing to consider to release the lien and if your home qualifies for Arizona anti-deficiency statues. When making your decision ask your realtor what options to have to insure the buyer will stick with the offer. I have several strategies I can present to you that will help keep the buyer in place while your lender considers your short sale.
If you are selling your home and are not in a short sale, then when pricing your home you have to take into account the market conditions in your neighborhood as a result of distressed property sales. As an example in 2012 most of the home price increases since 2003 have been wiped out. This means you are going to need to look at other strategies than just lowering your price. As an example you may want to consider providing short term financing to help a buyer to be able to purchase your home.
As your Phoenix and Surprise Real estate agent, I can help you with data on area sales and listings to price your home to sell. I have the experience to help put together strategies to get your home sold in this tough market. Give me a call at 623-606-8861 or email me at firstname.lastname@example.org and I will be glad to provide you with a free evaluation. Then lets talk about how to get your home sold.